• Close-up of a printing machine with metal rollers and paper passing through, with caution signs visible.

    Media Relations

    Sinéad has built relationships with key journalists, partners and industry organisations over the years, and has led on activity for awareness and fundraising campaigns which continue to positively impact her clients.

  • Metallic rose gold pen resting on a white six-month planner open to September through February pages, with a light-colored background.

    Campaign Planning

    Hoping to make a big public splash with your next creative project? Sinéad’s detail oriented and attentive approach means she will work with you to create a bespoke PR campaign that will make an impact.

  • Close-up of a bulletin board with colorful sticky notes pinned to it.

    Strategy

    Across multiple industries - PR, charities, publishing and not-for-profit - Sinéad has supported organisations both new and established to build and implement business strategies that have a long lasting effect.

  • Three white ceramic cups with a speckled glaze, stacked and placed on a white surface against a dark background.

    Partnership Development

    Sinéad has worked closely with multiple organisations to implement meaningful collaborations that raise brand profiles, increase audience engagement and attract funding opportunities that can embed sustainability for years to come.

  • Collection of metal and plastic parts arranged on a white background, including hooks, brackets, screws, and other mechanical components.

    Author Care

    If you’re a debut author, Sinéad can provide you with invaluable public relations support, including media training, pitching to national publications and getting you booked onto author events to help raise your profile and your book sales.

  • A workspace with a white computer monitor, a white keyboard, and a white mouse on a white desk. There is a white mug with the letter 'L' on it, a glass Chemex coffee maker with wooden accents, a black camera, and a magazine. A large branch with white blossoms is in the background.

    Comms & Press Office Support

    Whether you’re a start-up or a well established organisation looking to amplify a new project, Sinéad has years of experience to hit the ground running and provide the comms and press office support that could make all the difference to your organisation’s public profile.

  • Open notebook with lined pages, yellow pencil, pencil shavings, and a metal pencil sharpener.

    Copywriting

    Sinéad takes a considered and personal approach when working with clients to turn their articles, blog posts and content into compelling copy that jumps off the page to reach the right audience.

  • Yellow balloons with smiley face designs on a textured gray surface.

    Mentoring

    As a passionate advocate for positive change across industries, Sinéad has mentored early-career PR professionals, and strongly believes everyone should get to see people who look like them in positions of power in their chosen fields. Sinéad is always open to providing mentoring to up and coming PR professionals.

  • Illustration of a parrot perched on a pole with a sign that says 'SALE,' a sailboat with a colorful, mandala-patterned sail, a cat holding a pencil and a stack of books, all on water, with a wing-like pattern on the sail.

    SAIL Fest UK

    Sin​éad is the co-founder of SAIL Fest; a new festival dedicated to celebrating and empowering South Asian children’s authors, poets and illustrators creating books for younger readers. Sail Fest also serves the South Asian diaspora working across the children's literature space. Find out more over at Sailfest.org.uk

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